Klaus-Dieter Koch,  Managing Partner, Brand:Trust GmbH

Klaus-Dieter Koch has more than 20 years experience working with brands and brand strategies, which he uses for the benefit of many Brand:Trust clients such as Credit Suisse, Julius Meinl, Emmi, BASF, Kitzbühel and many more. He is the founder and Managing Partner of Brand:Trust GmbH, Brand Strategy Consultants, based in Nuremberg, the leading Management Consultancy for the Advancement of Brand Attractiveness. He specializes in brand strategy consulting for mid-sized companies as well as large corporations in Europe, with a focus on Germany, Austria and Switzerland.

Literature on Branding
Klaus-Dieter Koch is the author of Geiz ist Geil – In 7 Schritten zur attraktiven Marke (7 steps to an attractive brand), published 2006 by Orell Füssli Verlag, Zurich, one of the must successful books in brand literature of the past ten years, as well as Was Marken unwiderstehlich macht – 101 Wege zur Begehrlichkeit (What makes brands irresistible – 101 ways to Attractiveness), published in late 2009 by the same publisher. He also contributed articles such as “Wie wirkt sich Systembranding auf die Marke Sparkasse aus?” („How does System Branding affect the Brand Sparkasse? “) and “Luxury Tourism – Insights into an Underserved Market Segment”, which appeared in “Trends and Issues in Global Tourism” in 2009.

Brand Know-How
His professional experience spans 25 successful years as an entrepreneur. He and his team of 15 associates specialize in the development and implementation of brand strategies that support companies in using their brands to achieve profitable growth, improve their marketing efficiency, minimize brand management risks and increase the value of their brand and their companies. He regularly commissions studies on the issues of “New Luxury”, “The Future of Finance Brands”, “The Future of Energy Brands”, “Business-to-Business Branding”, Visual Brand Management and Viral Marketing, which are reported in a variety of publications such as Cash, Handelsblatt, FAZ, Süddeutsche Zeitung, Standard, Kurier and NZZ.

Columns, Lectures, Seminars
Klaus-Dieter Koch is a sought-after speaker with numerous organizations and event coordinators like Euroforum, The Conference Group, Business Circle, and many others. He writes a column for the Wiener Wirtschaftsblatt, Austria’s leading economic newspaper, gives seminars and lectures at several universities and Business Schools, and is a member of the Core Faculty of ZfU International Business School in Zurich. His numerous articles have appeared in the Swiss Management Magazine Bilanz, Handelsblatt, Die Welt, Die Presse, to name but a few.