Ambassadors are official representatives of the World Tourism Forum Lucerne in a specific region and are strategically very important key people for the World Tourism Forum. Ambassadors contribute an important part to the Forum’s success by supporting the management reaching the goals in terms of the number of foreign participants. The World Tourism Forum Lucerne identified the most important regions to increase the number of foreign participants for 2013. As Ambassadors have a very broad network, they are able to link the Forum with potential participants in their regions. Additionally, they know how to highlight the benefits of the Forum and how to convince potential participants to register for the Forum.

• Ambassador for Germany:
  Ludger Bals, Head of Online Business Travel, DB Vertrieb GmbH, Germany
  
  
• Ambassador for European Cities:
  Frank Bumann, CEO, Bumann Management, Switzerland
   
• Ambassador for the regions Great Britain and Africa:
  Peter M Burns, Professor of Tourism and Development, University of Brighton, Centre for Tourism Policy Studies, United Kingdom
   
• Ambassador for the region Australia:
  Daniel Gschwind, Chief Executive, Queensland Tourism Industry Council, Australia
   
• Ambassador for the regions USA and Asia:
  Volker Huber, Executive Vice President, AirPlus International, Germany
   
• Ambassador for the regions Caribbean and Central America:
  Reto D Rüfenacht, Chairman of the Board, Cuba Real Tours Ltd., Cuba
   
• Ambassador for the People's Republic of China:
  Daniel Tschudy, Journalist, Speaker & Consultant, Switzerland
   
• Ambassador for the regions USA and Canada:
  René W Welti, CHE, Founder, America Live, Inc. / "ECHO" Trails, USA